Monday, May 20, 2019
Introductory Marketing Essay
Case studies are a great way to learn determineet applying what you possess learned to a business situation impart help you to understand the concepts well(p). This term we ordain analyze lawsuits in deuce ways in class, and as written case assignments to be pass in. IN-CLASS CASES Your text contains cases to be discussed in class. It is essential that you read and prepare the case at the end of each chapter, when that chapter is assigned on the course schedule. Prepare your answers to the questions asked in the case, and have some answers formulated before you summate to class. Everyone will be expected to be familiar with the case on the day for which the chapter it is in is assigned, and everyone will be expected to have formulated some comments and insights.CASES TO BE HANDED INHere is a list of the case assignments to be handed in and marked Case 1 Tablet state of war RIMs Playbook Versus Apples iPad, p.29, questions 1-4 Case 2 Weight Watchers Versus Jenny Craig, p. 177, questions 1-4 Case 3 Puttin on the Ritz, p.346, please add a 4th question 4.) Explain the marketing research handle for a project designed to measure customer satisfaction with the Ritz-Carlton. Case 4 Dove Widens description of Real Women.and Men, p.486, questions 1-4Case Assignment Guidelines Cases should be no more than one page in distance no title page. Only one page will be marked Cases are to be handed to the instructor personally, in class, on their due date. Two out of the scheduled cases will be selected by the instructor for marks if you hand in all 4 cases, you will receive your two best marks if you hand in 3 of the 4 cases, you will receive your best mark for one, and zero for the other if you hand in 2 or less cases, you will get no marks for cases Copies should be kept of all work submitted. Read the case through, read the questions, and read the case again before you start to develop your answers. Spend some time on the company website getting to kn ow the brand and its business from a marketing perspective. Answer as though you were a marketing executive, not a consumer. Use marketing address and terminology, not terms like stuff and things. own each thought and sentence count and make each simple and to-the-point. Avoid extra words or filler material. In a 1-page case analysis, you do not learn quotes, nor do you need to repeat facts from the case write-up, keep your language succinct. Write your cases with a business writing style laconic and to the point as opposed to an academic writing style which is more of an essay format. Communicate well use interesting sentences, correct grammar and spelling, accurate syntax. At the end of the analysis, give your own opinion, analysis or outlook. If your case is late it will be given a mark of zero. Marking After you have submitted your case and your instructor has reviewed it, you will mark your case, out of 100%, using the type of marking plan indicated in the chart below.